Black and White Affair were in Sunnyvale and San Jose the first week of November to celebrate Homecoming with two different high schools. Both playlists were way different but both parties were way fun!

 The Kings Academy has always been a fun place to dj at.  The coordinator shared their approved playlist and we followed it to a t. We did their homecoming last year and their prom and this year we are up again for their homecoming. This is our latest homecoming as timewise. It started around 9 15 and it went till 11:45 pm. They actually play the game Friday then straight after the game its party time. We find the students to be very respectful and overall well mannered folks. It was again a fun night in Sunnyvale.

  The next day we were at down town and played at a local high school. We had a list we worked off but we had more to work with and had their list as the baseline and we incorporated other songs that fit the vibe we were feeling.  Everyone was dressed nice and they were ready to party. We have a little more flexibility with the playlist so we read the crowd and gave them what they wanted. From the vibes, students wanted latin music so we gave them latin music. We also played the current hip hop but it was a good night downtown.

It is crazy that 1982 didn’t seem like that long ago. I do remember the 80s. It has some of the best music of all time. There is so much to choose from. When doing a reunion, you have to see what year the group graduated and you can search the years. So for 1982 we were looking at 1978, 1979, 1980, 1981, 1982 and 1983. Its good to capture a year before they entered high school and a year after high school. I will look for the hits of the year. One of the theories I always come across is the late 70s folks were labeled two types: One type was the rockers and the other type was the disco folks. Rarely they were both it was one or the other.

Our contact gave us a list which I will post right now and it was pretty much all rock based. These songs that were included was Boston, Queen, Reo Speed Wagon, Elton John, Journey, Jackson Brown, Eagles, Simon and Garfunkel, Lynard Skynard, Def Leppard, AC/DC, Aerosmith, Tom Petty, Billy Joel, The Cars, Foreigner, Styx, Van Halen, and Supertramp.

Its always good to prepare. We had all the rock music and in our back pocket we had the disco just in case. And it was good that we were prepared with disco since most of the folks wanted it at the event.

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Reasons a Silent Disco DJ and Silent Disco Makes Sense in Los Angeles

When you want to host a party or disco in the greater Los Angeles area — Burbank, Glendale, and Pasadena — you should consider a silent disco.

Silent discos are undeniably trendy but more practical than the average dance party; they are also beneficial if you choose to throw one with a silent disco DJ at the helm.

Why Silent Discos Are the Perfect Event For Los Angeles

What better way to let loose than dancing the day or night away? But while having a disco is an excellent way to wind down, it's not always feasible in Los Angeles. There's a reason the music festivals are located in Indio or the best parties end at 11 p.m. — noise ordinances.

Access Premium Locations

If you host the typical — aka noisy — dance party, you have a handful of places that could use as a venue. Most of these spaces are the equivalent of a dive bar. That changes when you host a silent disco. Suddenly, you can access more upscale venues and event spaces for your party.

That's because venue vendors won't be concerned about your party breaking ordinances.

Limit Noise Complaints and Fines

Noise ordinances — and the fines that accompany breaking the ordinances — are the bane of anyone wanting to host a disco or dance party. But you can skip the $500 fine for each visit LAPD has to make to your event by hosting a silent disco.

Instead, you get all the benefits of a disco party without the restrictions.

Attract More Guests or Get More RSVPs

Whether you're hosting a premium event or a personal party, a silent disco ensures more people will show up. Silent discos allow people to mingle while maintaining distance; it is the epitome of an antisocial social club.

Silent discos allow attendees to enjoy the company of others and that sense of community without needing to interact with fellow attendees unless they want to.

The Benefit of Hiring a Silent Disco DJ

But when planning a silent disco, the DJ is the last thing considered because — many falsely assume — patrons can listen to their own music or any DIY playlist, right?

That isn't the case. A silent disco DJ is the most important part of the event, determining whether guests enjoy the party.

Elevate the Experience for Guests

A silent disco can either be isolating with poor and forgettable music choices or it can be entertaining, allowing guests to revel in the music. The music is what makes the event. If you want a silent disco where guests appreciate the music, you want to hire a silent disco DJ who understands the crowd and can create a riveting mixes that generates the kind of atmosphere you envision.

Create a Cohesive Vibe

When people attend the typical disco party, although they can interact with others, they rarely will as they want to let loose and have fun. The same is true about a silent disco. The silent disco DJ creates the atmosphere. The silent disco DJ makes people feel connected, allowing them to leverage the energy to make the night memorable and remove the feeling of isolation.

If you're planning a silent disco in Pasadena, Burbank, or Glendale, you need the best silent disco DJ in Los Angeles if you want it to be an unforgettable night. Please call www.bwadj.com.

  Our first round we were in a gym rocking the silent disco. For the second round we were out by the steps by the mission. We were outside playing for the masses. The first time around we were playing on one channel and this time around we were notified we can do multiple channels. All we needed was another transmitter to send it to the headphones.

In the first channel we were playing more the the current music (even did a small Bollywood set) (always got to be prepared to play anything)  and on channel two we were playing more for the folks who like old school. We had our djs lined up next to each other mixing.

  Silent disco is the coolest thing since you can have multiple djs right next to each other and the music won’t conflict with each other. If we wanted to we could have 3 djs playing right next to each other. The set up of the silent disco took a few minutes. And another cool thing was the people were not even close and they can receive the music in their headphones.

It was neat to see the different color headphones in the dark. The color determined what channel the folks were listening to.

Love playing at Santa Clara University! We were playing for multiple ages and everyone seemed to be having a good time. Thank you Santa Clara for setting up a fun event for everyone.

We were able to play at a retail store in Brea. It was very easy to set up since they had their own booth. I have done stores before but this one had to be the biggest. There were a few things I learned. I learned we do not need to be so loud. We had one speaker facing one direction and the other speaker faced the other direction. It was also Spanish Heritage Month so we included more Spanish in our playlist. When I got there they told me they wanted pop such like Beyonce and Timberlake. I used that as my baseline and decided to go way open format.

When you play at a retail store, it is best to play music that everyone knows unless you are doing some underground house music. I would try to play one to two versus of a song and then mix in another song. My goal was to have no dead air. Songs were either mixed in or a new beat dropped once a song finished if it went that far.

One of the songs that got everyone moving was by Bad Bunny. It has to be his biggest hit. I tried to keep it as latin as possible. I played a lot of Selena and Pitbull and added Marc Anthony. Most of my list was pop songs that everyone knew.

I started 15 minutes before schedule and finished 5 hours and 15 minutes later. It did not feel like 5 hours and it was 5 hours of enjoyment. I can truly say it was an open format set that ranged from Calvin Harris, Katy Perry to Selena and to the Temptations.

It was a joy to play for many types of people and look forward to doing it again. Please call Black and White Affair dj for your retail dj needs.

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They had an event at SCU and they asked if we can dj it. Of course we obliged. Then they mentioned we will be adding silent disco to our set up. We have seen it on Instagram but never had used it till this day. We brought our gear and set it up but didn’t not set up the speakers. Even though I knew we did not need speakers, I brought them for plan b but it worked perfectly so we didn’t need a back up plan

   SCU put out all these headphones and we had a transmitter hooked up to our system. The headphones had 3 channels with each one with a selected color. It would be possible to set up 3 djs with 3 transmitters and listeners can decide which dj to listen to. There was no latency. If the dj scrathed But all we had today was one dj. We went with new hip hop and some reggaeton.

The rec center was separated into three areas. One for the silent disco, one for ping pong and corn hole and the last area to shoot hoops. People could get involved with the music and get involved in the other activities.

 Silent disco is a cool concept. It seems to be way easier on the ears. One can adjust the volume of each headphone. One can do different activities while listening to headphone.

 They had a cool 360 photo booth students were able to use.

If you're operating a retail store, you know how important music is to a customer's experience. Hiring a DJ for your pop-up or retail store means you can benefit from a real-time response to customers' reactions. During lulls, a DJ can draw on a wealth of experience to keep customers engaged, in the evening hours an event DJ could play calming music to reduce stress.

Hiring a DJ for Your Retail Store in Three Steps

The purpose of a retail store DJ is to attract customers to your store and get them shopping. If they're not capable of doing that, then the DJ is no better than the radio or a Spotify mix.

For that reason, you should take into consideration three aspects of hiring a DJ for your retail store.

Listen to a Prospective Event DJs Mixes

To understand a DJ's knowledge of music, you should listen to sample mixes; two or three samples should give you an accurate gauge of a DJ's range.

Consider a DJ's Versatility

Hiring a retail store DJ in Los Angeles means you'll need someone who can develop ambiance that would be enjoyed by any shoppers. It also means that your DJ should be able to assess the types of crowds your store is attracting and choose songs that are appealing to that customer. In the beginning, your retail store DJ may not know shopper patterns and demographics, but over time, observant DJs will pick up on these patterns and home in on them to leverage better sales volumes.

Test their Ability to Emcee

A retail store DJ should be an excellent speaker and emcee. Using one, you can announce deals, launch new products, and even map the customer's path through the store.

If your DJ has passed the previous assessments, ask them to send a sample of a one-line phrase that includes terms and themes commonly used in your store. For example, "Today only, 25 percent off Frame jeans."

You're listening for clarity and conviction. The kind of retail store DJ that would entice you to check out the jeans.

Of course, your dialog will change to reflect your store or target demographic; alternatively, you could ask the DJ to create one.

What Type of Music Would Be Good for Retail Stores

Once you've hired a DJ, knowing the kind of music that you should be playing in your store or pop-up will give them a foundation they can use to create mixes.

80s Songs

80s pop music is often inoffensive, clean, and nostalgic. Even younger crowds appreciate some of the music as it seems vintage.

90s Songs

90s music is effective for the same reason 80s music is: it builds nostalgia, which triggers dopamine — the brain's happy hormone. Associating your store with this music will cause customers to — inadvertently — make a positive connection to your store.

Contemporary Music

If your retail store appeals to a younger audience, contemporary music will unlock dopamine in their brains when you're playing music relevant to their experiences.

Of course, there's more to being a retail store DJ than playing 80s music. You need to let the crowd — in this case, shoppers — direct the mix.

As a Los Angeles retail store DJ, I understand the impact a good mix can have on a business, and I aim to do what's best for your business. Please contact Black and White Affair. We are not a dj service but we are a Dj experience.

Music can totally change the vibe of a store. I lived the majority of my life in the bay area. Recently I have moved to Southern California and I noticed a few differences. I noticed the lines are longer in Southern California and they are a little more adventurous with their music selection.  I noticed it at a Trader Joes. I saw people lip syncing to the words and grooving to Young Michael Jackson and played Hey Jealousy by the Gin Blossoms. Music does enhance the customer experience and that is what Retailers should strive for.

 First and foremost, you have to know your clientele. If your clients are over 40 then you can do 80s and 90s music. Thanks to the popularity of Tic Tok and lot of the younger generation has been influenced by older music. Some managers of retail stores may make the mistake of suggesting music that they like but what is important is that the dj is playing music for the shoppers. They want to feed into the brand.

  Different stores require different playlists. The dj should know about the shoppers to create a playlist. This playlist is used as a base but at the same time they can add songs on the fly at the event.

 Not every store would want wedding dance music, but the dj should be an open format dj which means they have expertise in different genres of music. Maybe it is an indie vibe and the dj can play covers of popular songs. Maybe the store would benefit from some electronic music (house music). The dj should have an idea in mind but may need to change songs in the playlist.

Also a store does not need subwoofers but the dj can bring some 8inch to 15 inch speakers would suffice. Music does not need to be loud where the customers have to raise their voice to talk.  

If people are bobbing their head or smiling when a transition takes place the dj is doing a good job.

Consider Black and White Affair (www.bwadj.com)  as your retail dj. We play all sorts of music and would provide a custom playlist for each event. If Spanish Latin hits are needed, then we have all those songs up our sleeve. We do love old school and setting cool vibes for all retail stores we play at.