If you're operating a retail store, you know how important music is to a customer's experience. Hiring a DJ for your pop-up or retail store means you can benefit from a real-time response to customers' reactions. During lulls, a DJ can draw on a wealth of experience to keep customers engaged, in the evening hours an event DJ could play calming music to reduce stress.

Hiring a DJ for Your Retail Store in Three Steps

The purpose of a retail store DJ is to attract customers to your store and get them shopping. If they're not capable of doing that, then the DJ is no better than the radio or a Spotify mix.

For that reason, you should take into consideration three aspects of hiring a DJ for your retail store.

Listen to a Prospective Event DJs Mixes

To understand a DJ's knowledge of music, you should listen to sample mixes; two or three samples should give you an accurate gauge of a DJ's range.

Consider a DJ's Versatility

Hiring a retail store DJ in Los Angeles means you'll need someone who can develop ambiance that would be enjoyed by any shoppers. It also means that your DJ should be able to assess the types of crowds your store is attracting and choose songs that are appealing to that customer. In the beginning, your retail store DJ may not know shopper patterns and demographics, but over time, observant DJs will pick up on these patterns and home in on them to leverage better sales volumes.

Test their Ability to Emcee

A retail store DJ should be an excellent speaker and emcee. Using one, you can announce deals, launch new products, and even map the customer's path through the store.

If your DJ has passed the previous assessments, ask them to send a sample of a one-line phrase that includes terms and themes commonly used in your store. For example, "Today only, 25 percent off Frame jeans."

You're listening for clarity and conviction. The kind of retail store DJ that would entice you to check out the jeans.

Of course, your dialog will change to reflect your store or target demographic; alternatively, you could ask the DJ to create one.

What Type of Music Would Be Good for Retail Stores

Once you've hired a DJ, knowing the kind of music that you should be playing in your store or pop-up will give them a foundation they can use to create mixes.

80s Songs

80s pop music is often inoffensive, clean, and nostalgic. Even younger crowds appreciate some of the music as it seems vintage.

90s Songs

90s music is effective for the same reason 80s music is: it builds nostalgia, which triggers dopamine — the brain's happy hormone. Associating your store with this music will cause customers to — inadvertently — make a positive connection to your store.

Contemporary Music

If your retail store appeals to a younger audience, contemporary music will unlock dopamine in their brains when you're playing music relevant to their experiences.

Of course, there's more to being a retail store DJ than playing 80s music. You need to let the crowd — in this case, shoppers — direct the mix.

As a Los Angeles retail store DJ, I understand the impact a good mix can have on a business, and I aim to do what's best for your business. Please contact Black and White Affair. We are not a dj service but we are a Dj experience.

Not everyone can speak Spanish. What happens if you find a really good dj but his Spanish is non existent? I have been a part of many Spanish weddings. Some weddings playlist have been all in Spanish. There have been times where the bride and groom offered to have a guest make the announcements in Spanish. Most of the time they just want to make the grand entrance in their language then the rest of the announcements the dj can do. They mostly do that so that the last names are pronounced correctly.

My Spanish is ok but I do have assistants who speak perfect Spanish so if the bride and groom want that then I make sure that assistant is available.

Also what helps is to have a script of what they are going to say. Some people say they are professionals and want to wing it but I advise to have a script. When it comes to announcements I like to repeat what is being said then rephrasing it so the folks that are not paying attention can follow directions. I do not advise using google translator for the Spanish translation because sometimes its translated but it’s not the correct meaning. If a Spanish script is written then it should be translated by a fluent speaker. 

For most Spanish weddings, I like to play a lot of cumbias. It’s the cumbias that gets everyone out of their seats and onto the dance-floor. Best bet is to have a playlist from the couple with Spanish music. 

Call Black and White Affair to book your latin party. Always repping the bay and now in Southern California.

How to Pick the Best Dj in the San Francisco Bay Area

In the San Francisco Bay, many folks plan all different kinds of events such as private events, weddings, and corporate events. Maybe years ago, you may have had buddies who dabbled in the dj field but you don’t know if they still are in the field. But you are throwing an event and you want a professional so who do you turn to?

Check previous experience

These days everyone loves looking at reviews. Check out the Yelp Reviews and Google Reviews. Take a look at their Facebook Business Page to see if they are doing events currently and if they post consistently.

Talk with them

Ask them how busy they are. A good dj is a busy dj. Yes, there are loads of djs out there but the ones that are working are the ones that are sought out. Communicate with the dj to get a sense of their professionalism. Ask them what is included in their dj package. Does the dj bring their own lights and microphones? How many speakers will they bring to the function?  How is their response time? Does the dj respond quickly or does it take days to email or call back?

Look at their Website

A good dj should have a website that talks about what they do and who they are. Does it look professional?

Listen to their mixes

A dj will have example of their mixes either on their website or a page dedicated to their mixes. You will get the vibe of the kind of music that he plays and style of mixing. Some djs can give out usb’s with their mixes and some can even give out cds.

Menlo Park Wedding Venue Holbrook Palmer Park

Up the 101 there is a pretty park that can hold weddings and private functions. Included is a ceremony area that includes trees and stairs great for pictures. One can hold a small intimate wedding at the venue. Then they can walk about a 150 steps to get to the dinner slash cocktail area which is an outside area. It would be an ideal for a summer gathering. There is shade for the outside the dinner slash cocktail area. 

I was part of a beautiful wedding celebration this past Saturday. I set up in the corner of the ceremony in the shade which I was so grateful. Classical music from Bach and Beethoven was the pre-ceremony music but the rest of the music was so unique. It was by far a very custom event and not your cookie cutter ceremony.  In the procession, a dancer gave her interpretation of a catchy muppet song. The officiant was a friend of the bride and groom and he said great insights about the couple. The couple had touching vows that they shared with their guests. 

There were many highlights of the night but one that stuck out was the bride wanted to dedicate a song to her new husband. She was able to arrange an instrumental and sing a beautiful song in front of everyone right after the thank you speech. It was a big surprise for everyone. Everyone knew the bride can sing but no one knew she was going to give them this treat.

It is easier to find a Dj that plays English music. If you do find a good Spanish dj make sure you do not lose their number since they are harder to find. Some djs do play Spanish but it is not their strong point. They cannot tell the difference between a banda song or a cumbia. They have the know what type of Spanish music you need for the dinner portion of the night. 

With the newer Spanish music, the one that gets people moving is raggaeton.  Artists like Bad Bunny and J Balvin are filling up the airwaves. 

A good Spanish DJ can put a little of different kinds of Spanish music. They can have a classic merengue song by Elvis Crespo, Suavemente. Then they can eventually throw in a Salsa song by the Salsa Queen Celia Cruz such as La Vida Es Un Carnaval. One of my favorite cumbia artists is La Sonora Dinamita.

It also makes a difference where the guests come from. If the Spanish folks were from Miami then they would want more Salsa. If a lot of the people were from Texas then they would like the artist Selena. It makes a huge difference if the dj knows where the guests come from so they can prepare. 

A favorite for all parties would be the line dance Payaso De Rodeo and No Rompas Mas Mi Pobre Corazon which is a Spanish Version of Billy Ray Cyrus Achy Breaky Heart. 

A lot of the people who appreciate the classic Spanish Music would love Vincente Fernandez, Jenni Rivera, Juan Gabriel and Mark Anthony.

If you are looking for a Latin/ Spanish dj then go to www.bwadj.com or

call 408-768-4904 for your fiesta!

I had a  quincenera event in Saratoga this past Saturday at a banquet Hall (http://ilcsaratoga.org/hall-rental/). I have done all Spanish parties before but a quincenera is very similar to a wedding. Like the grand entrance for the wedding party and the bride and groom, thequincenera court and the quincenera are announced. Like a wedding, a quincenera does not have mandatory events. It is all based what was planned. We did not do the crowning of the quincenera since she already had a crown. During the party, the queincenera was presented with a doll. We had cake cutting on the timeline. One of the biggest event is the waltz by the court. Usually it takes months of practice. They have a formal waltz then often they have a surprise dance which is more modern and hip. There is an event called the changing of the shoes. This is when the dad gives his daughter new shoes as a symbol of the daughter going through a transition. Then after we had the father daughter dance. Just like a wedding, we had toasts and thank you speeches planned out. Our last event was the Last song meant for the Dad, Mom and special people. 

The banquet hall was attached to a church. It was decorated with nice drapery. I had a very good playlist that the quincenera gave me. On the list there was not too many spaniish songs. A good tip is to have Spanish music ready for the quincenera. I had a lot of cumbia, and banda for the night. Overall it was a fun night. A mariachi started the night then I was able to finish it. 

  I did a wedding this past Saturday in Gilroy. Based on the weather predictions, it was suppose to rain all day Saturday. My wedding clients were prepared and ordered a tent to protect against the elements. 

  When I got there, it was not raining so unloading and setting up was not difficult. The tent kept my equipment dry for the most part. It is ideal to keep some towels handy when the event when rain is involved. Electronics and water do not mix. It can be a little stressful when a speaker is getting wet without being dried. 

  The wedding folks were very prepared. They made sure they had other people to help setting up the party and be there for anything. We were provided with towels for the wet dance floor. At the beginning of the event, someone brought another canopy to add to the tent. It would be ideal to bring extra canopies just in case more ground has to be covered during a wedding. 

 For the ceremony, I had a wireless lapel for the officiant and a wireless microphone on a stand to hear the wedding couple to do their vows. I tested all wireless equipment and it sounded perfect. Then finally I put on a wired microphone close by and let everyone know its there just in case. It is always good to be prepared. 

 Although it was raining the whole time, the party was a huge success. Everyone was dancing even though it was raining cats and dogs. By being prepared made it a great as it was. It takes a team to make it happen and knowing who is in charge of what.

The Sea by Alexander Steakhouse in Palo Alto (https://theseausa.com/home/)

Last Wednesday, I had a corporate event at the Sea by Alexander Steakhouse. This restaurant can hold multiple events at one time. (https://theseausa.com/privatedining/) My group were able to hang out in the outside patio then came in to our room. They also had a trivia team that led the group with a trivia session. I was able to hook up the trivia team into my system so everyone could hear their questions and their music. Once they were done with their trivia session, I had a karaoke machine hooked up to my system. I made sure I brought my 14 channel mixer to plug in my dj controller, two wireless microphones, two wired microphones and a channel for the trivia music.

Let me talk about the beauty of this location. I was able to have dinner during the trivia session and the food was the best I had at any venue. The food just melted in my mouth. The salmon and the roast beef were so perfect. The dessert was picture perfect and it was as good as it looked. At the end of the night a staff member helped me load up my suv with my dj equipment. We even had to take a flight of stairs! The best food and the most helpful staff at the Sea by Alexander Steakhouse in Palo Alto make it an easy choice in the peninsula area. It is a no brainer to have your corporate event (in house sound system and a built in projector) or private event at this venue.