Music can totally change the vibe of a store. I lived the majority of my life in the bay area. Recently I have moved to Southern California and I noticed a few differences. I noticed the lines are longer in Southern California and they are a little more adventurous with their music selection.  I noticed it at a Trader Joes. I saw people lip syncing to the words and grooving to Young Michael Jackson and played Hey Jealousy by the Gin Blossoms. Music does enhance the customer experience and that is what Retailers should strive for.

 First and foremost, you have to know your clientele. If your clients are over 40 then you can do 80s and 90s music. Thanks to the popularity of Tic Tok and lot of the younger generation has been influenced by older music. Some managers of retail stores may make the mistake of suggesting music that they like but what is important is that the dj is playing music for the shoppers. They want to feed into the brand.

  Different stores require different playlists. The dj should know about the shoppers to create a playlist. This playlist is used as a base but at the same time they can add songs on the fly at the event.

 Not every store would want wedding dance music, but the dj should be an open format dj which means they have expertise in different genres of music. Maybe it is an indie vibe and the dj can play covers of popular songs. Maybe the store would benefit from some electronic music (house music). The dj should have an idea in mind but may need to change songs in the playlist.

Also a store does not need subwoofers but the dj can bring some 8inch to 15 inch speakers would suffice. Music does not need to be loud where the customers have to raise their voice to talk.  

If people are bobbing their head or smiling when a transition takes place the dj is doing a good job.

Consider Black and White Affair (www.bwadj.com)  as your retail dj. We play all sorts of music and would provide a custom playlist for each event. If Spanish Latin hits are needed, then we have all those songs up our sleeve. We do love old school and setting cool vibes for all retail stores we play at.