We are part of the Levi’s experience this past weekend and will be part of it next weekend. There will be a Black and White Affair dj Saturday and Sunday doing a marathon set. We will be providing the vibe while folks look at the fresh Levi Gear. On Saturday we will be doing a 12 to 8 set then Sunday we will be doing a 12 to 7 set. Last year Levi did a few stores with music then this year they had more stores do it. Levi’s posted it on their social media and people knew about it. There is always something special when a do is playing at a retail store. Usually when I go to stores the music is easy listening. I remember I went to a grocery store one time and the music was super funky and I’m like wow it makes a huge difference in the store experience.

   Music wise we go with the top 40 then we also include old school plus some mass songs. Old school would include 80s. 90s, and 00s.  Its crazy to believe that 2000s is considered old school. How time flies! But the good thing about music is the younger generations are appreciating the music that their parents listened to. I am noticing that more and more at teen events when they make their requests. There are so much  new music coming   out that  some of it falls through  the cracks but the old school classics still stick around and make  the  shopping  experience a bit more enjoyable. Please go visit Levis and say what’s up to the dj! Happy Holidays!

  Did two events in one mall this past Saturday. It is always exciting to play somewhere new and it is hard to prepare accurately since we have never played there. Are we going to play something old or new or do we do Spanish Music? I know in the Brea mall what to play but this Mall is not Brea. So what I did was play all kinds of music and a little bit of everything. Some folks play the same kind of music the whole time but I like to play everything to make as many folks as happy as possible. I  started with  some old school r&b then went to 80s  and 90s pop then went to  disco. We play as many songs as possible and rarely let the whole song play. The goal is to not have any dead air and to get the toes tapping when folks are shopping.

 We played for 4 hours then took the set up like 40 feet and played for a fragrance company, Creed. They were having a celebration where they had some delicious appetizers and drinks. The playlist was pretty much pop music and playing instrumental covers of famous songs. Overall it was a fun day and when I was putting everything away the employees thanked me for the diverse music selection. I do love playing at Nordstrom’s since their employees are fun natured folks who provide good customer service and they provide their own do booth. Anyone who has their in house dj booth does not play! It’s a culture thing!

We were able to play at a retail store in Brea. It was very easy to set up since they had their own booth. I have done stores before but this one had to be the biggest. There were a few things I learned. I learned we do not need to be so loud. We had one speaker facing one direction and the other speaker faced the other direction. It was also Spanish Heritage Month so we included more Spanish in our playlist. When I got there they told me they wanted pop such like Beyonce and Timberlake. I used that as my baseline and decided to go way open format.

When you play at a retail store, it is best to play music that everyone knows unless you are doing some underground house music. I would try to play one to two versus of a song and then mix in another song. My goal was to have no dead air. Songs were either mixed in or a new beat dropped once a song finished if it went that far.

One of the songs that got everyone moving was by Bad Bunny. It has to be his biggest hit. I tried to keep it as latin as possible. I played a lot of Selena and Pitbull and added Marc Anthony. Most of my list was pop songs that everyone knew.

I started 15 minutes before schedule and finished 5 hours and 15 minutes later. It did not feel like 5 hours and it was 5 hours of enjoyment. I can truly say it was an open format set that ranged from Calvin Harris, Katy Perry to Selena and to the Temptations.

It was a joy to play for many types of people and look forward to doing it again. Please call Black and White Affair dj for your retail dj needs.

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