This Halloween, our Pacoima store transformed into a festive music haven, where staff and patrons alike enjoyed an unforgettable DJ experience. The event featured a perfect blend of Spanish hits and old-school English classics, creating an energetic, inclusive atmosphere that got everyone moving.

The night kicked off with lively Spanish music, bringing the vibrant rhythms of Latin culture to the heart of Pacoima. From salsa to reggaeton, the beats energized the crowd, inspiring spontaneous dance and laughter. Patrons couldn’t resist joining in, and even staff members took a break from their duties to show off their moves.

As the evening progressed, the DJ seamlessly transitioned into old-school English hits, giving everyone a nostalgic trip down memory lane. Classic pop, disco, and R&B tracks had the store buzzing with excitement, appealing to guests of all ages. The mix of music styles not only celebrated diverse cultures but also created a community spirit that everyone could enjoy.

Decorated with Halloween flair, the store was the perfect backdrop for this musical celebration. Costumes, spooky decorations, and a lively DJ setup turned a regular shopping trip into a mini festival. Staff and patrons shared laughs, danced, and enjoyed treats while celebrating the Halloween spirit together.

Events like this showcase how music can unite people across generations and backgrounds. Our Pacoima store’s Halloween DJ party was more than just an event—it was an experience, combining the best of Spanish music and old-school English classics for an unforgettable night.

If you’re looking for a fun, inclusive, and musical way to celebrate Halloween next year, take notes from our Pacoima store party. Good music, community vibes, and a touch of spooky magic make for a night everyone will remember.

We are part of the Levi’s experience this past weekend and will be part of it next weekend. There will be a Black and White Affair dj Saturday and Sunday doing a marathon set. We will be providing the vibe while folks look at the fresh Levi Gear. On Saturday we will be doing a 12 to 8 set then Sunday we will be doing a 12 to 7 set. Last year Levi did a few stores with music then this year they had more stores do it. Levi’s posted it on their social media and people knew about it. There is always something special when a do is playing at a retail store. Usually when I go to stores the music is easy listening. I remember I went to a grocery store one time and the music was super funky and I’m like wow it makes a huge difference in the store experience.

   Music wise we go with the top 40 then we also include old school plus some mass songs. Old school would include 80s. 90s, and 00s.  Its crazy to believe that 2000s is considered old school. How time flies! But the good thing about music is the younger generations are appreciating the music that their parents listened to. I am noticing that more and more at teen events when they make their requests. There are so much  new music coming   out that  some of it falls through  the cracks but the old school classics still stick around and make  the  shopping  experience a bit more enjoyable. Please go visit Levis and say what’s up to the dj! Happy Holidays!

  Did two events in one mall this past Saturday. It is always exciting to play somewhere new and it is hard to prepare accurately since we have never played there. Are we going to play something old or new or do we do Spanish Music? I know in the Brea mall what to play but this Mall is not Brea. So what I did was play all kinds of music and a little bit of everything. Some folks play the same kind of music the whole time but I like to play everything to make as many folks as happy as possible. I  started with  some old school r&b then went to 80s  and 90s pop then went to  disco. We play as many songs as possible and rarely let the whole song play. The goal is to not have any dead air and to get the toes tapping when folks are shopping.

 We played for 4 hours then took the set up like 40 feet and played for a fragrance company, Creed. They were having a celebration where they had some delicious appetizers and drinks. The playlist was pretty much pop music and playing instrumental covers of famous songs. Overall it was a fun day and when I was putting everything away the employees thanked me for the diverse music selection. I do love playing at Nordstrom’s since their employees are fun natured folks who provide good customer service and they provide their own do booth. Anyone who has their in house dj booth does not play! It’s a culture thing!

 We are living in a Barbie world at the moment. Seem like that movie is blowing up and they were having a Barbie theme at the Brea Mall. All the cosmetic section was sporting Barbie shirts. I have been at this mall a few times already and it was being a good time every time. Most djs could just come by and just start playing what they feel but for me I have to prep since I don’t want to play the same kind of music over and over. I want it to be different every time I play. I had the instruction to play fun positive music. Most folks who play at retail stores usually play a certain type of music and let it ride the whole time. That is not me and I want it to be as diverse as possible. There were at least 8 folks who came by to tell me they liked the diversity of the music. I talked to one worker who stated the dj before playing 90s  songs over a house beat. That could be fun but a little of the same. I try to find songs that everyone knows and play it in the original format as possible. We did play a lot of Spanish cumbias and did a lot of old school music. This time we did 90s alternative, freestyle, 90s house, 90s pop, cumbia, Spanish ranchera. I even threw in Barbie Girl since it was the theme. Most djs would be afraid to play that but I have no fear. It was a very fun vibe at the Brea mall.

Djing in retail stores does not just happen in Christmas time. It can happen anytime and I played in May at the Brea Mall last Saturday by the Make Up Area. Love playing at Nordstrom since they have a booth of their own so it just makes it easy to set up. The staff is very helpful and let me borrow a cart to load my gear on so I can do everything in one shot. Love the energy of the staff since a lot of them love the music and sway with the vibes. They even gave some cool requests to. Songs that seemed to be big hits were the funk and the Spanish songs. Why play the same tracks everyone else plays? Its best too go against the grain and not be the same cookie cutter dj who plays the same songs every time.

  The theme was flower that day so we made sure we played a couple of different edits of Miley Cyrus Flower song. Lots of people did stroll by but the goal was to get the heads bobbing. I did all pop and feel good songs and I threw in some Latin songs in the mix. I think we did play over 10 Latin songs in the 5-hour session. If you think about it, California is full of latin people so why not throw some Latin flavor in the mix. Why not throw some reggaeton and come cumbia songs? Speaking of 5 hours, it felt like 15 minutes since playing music for me is super fan and trying to be creative with the mixes and playing songs that go together.

  They had a grand opening at Valley Fair. That mall is forever growing and keeping up with  Santana Row. We got the chance to work with Classic Tees. It is a shirt store for Middle Age Men and younger men too. These are shirts that look good on men. And they opened up a new location at Valley Fair.

We were playing from 2 too 7. They had a wheel where customers could win prizes. They did  have a vintage arcade game there too.  The vibe was fun and festive. Music does make and break the occasion. The music we collaborated with were the 80s. 90s 00s and 10s and some current hip songs. We love getting that large array of music to work with. The people working the store were quite polite and welcoming. We see big things happening for this store and let’s welcome this cool place to the Bay Area!

I love doing retail stores. My only instruction was to play xmas music and some pop music. So its late in the holiday season and a lot of folks are tired of hearing Mariah Carey Christmas songs. Sprinkling some Christmas songs, I would have like 2 to 4 per hour but the rest of my playlist was full of pop music from the 80s, 90s, and 2000s. One of the highlights of the night was this lady was dancing and she would encourage other people who were walking by to dance with her. And no she was not one of my employees but I did love her energy. I did give out 4 of my business cards and I ran out so that a good thing. I looked into getting a digital business card so all my info can be shared with a tap of a card.

I was able to pack up pretty quickly then headed up to Reseda for a school holiday party. Children were not present so the adults were allowed to play. It was a private party at a residence. We were outside so it was a bit cold but the party goers did not feel it since they were too busy dancing. I can honestly so we covered a wide array of music. We played a lot of fun 80s, then moved up to 90s pop then even went to 90s house which I never play but it was appreciated. Later we covered 2010s jams like Calvin Harris and Pitbull. We also did a lot of Spanish music to keep the fun going.  

Bloomingdales at Sherman Oaks (Los Angeles Dj serving Burbank, Glendale and Pasadena)

It is holiday season and it is time to dj for some retail stores. I was in Sherman Oaks in Bloomindales and they were very nice. They even helped my carry my heavy gear into the store. Usually my retail store is pop heavy but there was a change. We were adding Christmas songs into the mix. There are so many Christmas songs so the question is what works with the crowd. With so much to choose for, what would be the go tos? We can go with the originals, or the covers or we do with the updated remixes with the orginal vocals but with a different beat.

I started off with the Christmas songs. I got the best reactions from the original songs. These are the songs people used to hear when they were children. The second best reactions were the covers that were similar to the original song. But I threw in a few remixes but just a few. Then I went back to pop feel good music.

Usually I am in these spaces for 4 to 5 hours. It is the quickest 4 to 5 hours that I have. I am playing fun music and try to get as much mixing as I can. If the people are loving the song then I play it longer. But if everyone is loving the vibe then I continue it while playing a minute a song. I try to go with music that everyone knows. I just feel like if you are playing at a public place you should try to appease the masses.