A lot has to deal with what time of day the dj is playing. Like the weekend can have more of the festive vibe while the morning during the weekday can be more chill.

It’s the djs duty to rotate some new jams in the rotation so the workers are not hearing the same songs over and over again. Every time I do a retail event I create a new playlist so no one can say I play the same songs over and over again. Why play the original song that everyone knows? Play a song everybody knows but with a new beat and feel to it. Find out what the theme that the store is focused on. Also keep in mind that it is not a night club and keep the volume at a modest level. You do not want the patrons to be screaming over the blissful beats that you are playing.

When I do play people love the diversity of the music. It is about seeing who is in the crowd and feeding them. When I mention feeding them, I mean keep on giving them what they want. I like to go disco, then maybe funk, Motown, then some 80s 90s and 2000s. Its not all about playing the same things you hear on the radio but playing songs folks can appreciate it. Just make sure you are keeping tabs with management on what they want plus keep an eye on the workers and patrons to keep on giving them what they want and that’s the vibe!

  New Years Eve is a popular night and djs are being called left and right. I already had a few inquiries for two different locations. There are different factors to consider. Is the dj bringing their gear or tapping in the house system. Djs what will have to bring their own gear will have to charge more since they have to set up and take down the gear as opposed to a dj who uses the house system would only need to bring usb sticks or a laptop to the show.

Our business has two locations in California. In the Bay Area, we can easily do a mobile event for 300 dollars an hour for New Years Eve while in the Los Angeles area last year we booked a last minute private 4-hour event for 150 dollars an hour. Wait!  Its California and why the big price difference? Supply and demand. There are so many djs in the SoCal area that people can pay less to get a dj. That is the way it is. I mean there are different tiers of djs. There are the local djs who can charge more then there are the established djs who have a big social media following and there are the high end djs who maybe turntablist or producers will be in a whole other level. Different price points may include more lighting and sound quality such as how many speakers are needed. There is a vast diversity of djs in California and they are available based on your budget.

  We got a call a few weeks ago to do a company party. They wanted me to provide a song list and I shared one and they were good with it. On the list was a mix of all the genres and I was asked to have some Christmas songs. Also they wanted some Spanish music so that would not be a problem.

 I got there two hours early and it was plenty of time to unload the car then you have to park the car like a 5 min walk garage. I did get my ticket validated but it did not work so had to pay 39 dollars. La living! Never experienced that in the Bay.

 They had pro piano player getting down on the chords while they were having cocktails. While I waiting for the grand entrance I had Celebration ready to start up. We went straight party music for the start to set the mood. To help with the celebration we had Chris Kringle taking pictures with the guests. One of the best scenes of the night was santa getting down and luckily Mrs. Clause was not watching!

 How funny you can prep for a night but you need to go another direction. I prepped to play maybe 15 spanish songs but ended going for 90 percent of all the songs. Cumbias was what hit the hardest then salsa was second. At 11, I ended it a few minutes after the cut off time but the boss man told me to go an extra hour.

We are part of the Levi’s experience this past weekend and will be part of it next weekend. There will be a Black and White Affair dj Saturday and Sunday doing a marathon set. We will be providing the vibe while folks look at the fresh Levi Gear. On Saturday we will be doing a 12 to 8 set then Sunday we will be doing a 12 to 7 set. Last year Levi did a few stores with music then this year they had more stores do it. Levi’s posted it on their social media and people knew about it. There is always something special when a do is playing at a retail store. Usually when I go to stores the music is easy listening. I remember I went to a grocery store one time and the music was super funky and I’m like wow it makes a huge difference in the store experience.

   Music wise we go with the top 40 then we also include old school plus some mass songs. Old school would include 80s. 90s, and 00s.  Its crazy to believe that 2000s is considered old school. How time flies! But the good thing about music is the younger generations are appreciating the music that their parents listened to. I am noticing that more and more at teen events when they make their requests. There are so much  new music coming   out that  some of it falls through  the cracks but the old school classics still stick around and make  the  shopping  experience a bit more enjoyable. Please go visit Levis and say what’s up to the dj! Happy Holidays!

I got to be a part of a holiday event on a Sunday. They had a lot of local vendors selling a lot of Christmas items and plus also provided a pancake breakfast. I was here at 6:15 in the morning since the event started at 7. Since their typical Santa was not available to partake in the event they suggested a Santa Dj.  I do not own a Santa Suit but they provided a hat and coat. So I was a Santa DJ. I have   no issues wearing what the  lient wants. It is all about making the client happy. We were up on stage and we were able to hook up with the house system. There is a good benefit to that since we do not need to blare the music for the back to hear and the front folks would get the loudness since   they are close. I was able to have a good volume and the halls speakers reached the whole venue. Not all venues have house systems but its nice when it is actually connected.

  It is early Sunday Morning, so what do you play for a Christmas event? Of course we go with the Christmas Classics then you throw in some covers of the classics with todays stars. I would throw in some 90s 00s 10s pop but would always return to the Christmas music. It was a good event overall and they mentioned that typically they would just play an iPod but this was a way better experience.

This is the second year we are doing this law firms xmas party. It was located at the Capital Club so there was a lot of traffic on the street due to Christmas in the Park in downtown San Jose so a lot of folks came late. I came 2 hours early since I know I have to take my gear up 17 floors. It is a lot of work to get all the gear up there but the views make it worth it. The first two hours it was all Christmas classics. Everything people would hear when they were young then at the tail end I would do the covers of todays stars of doing of the classics.  During that time the staff was serving appetizers and cocktails were being served. Then we made the annoucent for dinner;

Then it was game time! Game contest was to get whip cream in their mouth. Participants would put whip cream on their wrist and slap their forearm then try to catch the whip cream with their mouth. They had a few rounds of that.  On the spot, I was able to find the jeopardy sound and a drum roll with limite internet access but made it happen.

After it was dance time. We were all about the 80s, funk and disco. This was my 3rd time being a Capital Club and the staff was very helpful and super nice. Capital Club has one of the best views of the city plus a great staff and fabulous food so it’s a good place to have a function.

To throw a big corporate event there has to be collaboration. You have to have the main point person then you have to delegate responsibilities. I was able to work with a team from Lockeed Martin. We had constant communication and everything ran smooth.

  They located a big venue downtown San Jose, the Guild House. Its huge and it is a creative space. There were tables so people can play board games and then different areas to play video games. Also for this event there was a photo booth.  Guild House had folks passing out delicious appetizers. Dinner was picked up by the side tables and they had choices of tamales and tostadas and chips and salsa/guacamole.

  I gave them a playlist to cover many genres. We decided to move out the country songs and replace them with Christmas songs.  We were mostly playing 80s and 90s and 00s pop music. The first hour or so we went for background music and then later we got a little more aggressive with danceable music. We did get a little louder to get folks on the dance floor and it worked. It seemed like the Latin music is what got folks ready for the dance floor. 85 percent of the music was English but the Spanish music was got the ants in the pants.  For 600 folks we brought 2 -3 way speakers and 4 tops. It was more than enough for the space.

  Overall it was a successful event with good food, a nice venue, and good people who made it a good time for all.

Hey Party folks I got you covered when it comes to a latin playlist. We are going to get your toes wet into the latin music pool to get people moving to the latin beats. We are talking salsa, reggaeton, bachata, merengue, cumbia and more. Let’s break it down:

It is not about playing the same type of music the whole night. There are so many types of latin music that its good to hop  around to quench the latin music thirst. A dj would be beneficial since they can read the crowd and determine how many songs of one genre can be played. A phone on shuffle can not read the crowd and could kill the vibe when people are getting hyped up.

Marc Anthony  and Celia Cruz can get people to start to salsa dance with their jams.

Next you can  include reggaeton like Daddy Yankee, J Balvin, Maluma and Ozuna.

If one wants to slow it down then they can play some bachata to add a romantic vibe to the party. Artis that deep dive into that are Romeo Santos, Prince Royce and Aventura.

Then it maybe time to sped it up and you can throw on some Merengue with an artist like Elvis Crespo.

Cumbias are what gets everyone moving. There are a lot of classics by Fito Olivares and Los Angeles Azules and Anciento Molina.

At last, do not forget the latin cross overs and pop songs from Shakira and Enrique Iglesias.