A lot has to deal with what time of day the dj is playing. Like the weekend can have more of the festive vibe while the morning during the weekday can be more chill.

It’s the djs duty to rotate some new jams in the rotation so the workers are not hearing the same songs over and over again. Every time I do a retail event I create a new playlist so no one can say I play the same songs over and over again. Why play the original song that everyone knows? Play a song everybody knows but with a new beat and feel to it. Find out what the theme that the store is focused on. Also keep in mind that it is not a night club and keep the volume at a modest level. You do not want the patrons to be screaming over the blissful beats that you are playing.

When I do play people love the diversity of the music. It is about seeing who is in the crowd and feeding them. When I mention feeding them, I mean keep on giving them what they want. I like to go disco, then maybe funk, Motown, then some 80s 90s and 2000s. Its not all about playing the same things you hear on the radio but playing songs folks can appreciate it. Just make sure you are keeping tabs with management on what they want plus keep an eye on the workers and patrons to keep on giving them what they want and that’s the vibe!