We were able to play at a retail store in Brea. It was very easy to set up since they had their own booth. I have done stores before but this one had to be the biggest. There were a few things I learned. I learned we do not need to be so loud. We had one speaker facing one direction and the other speaker faced the other direction. It was also Spanish Heritage Month so we included more Spanish in our playlist. When I got there they told me they wanted pop such like Beyonce and Timberlake. I used that as my baseline and decided to go way open format.

When you play at a retail store, it is best to play music that everyone knows unless you are doing some underground house music. I would try to play one to two versus of a song and then mix in another song. My goal was to have no dead air. Songs were either mixed in or a new beat dropped once a song finished if it went that far.

One of the songs that got everyone moving was by Bad Bunny. It has to be his biggest hit. I tried to keep it as latin as possible. I played a lot of Selena and Pitbull and added Marc Anthony. Most of my list was pop songs that everyone knew.

I started 15 minutes before schedule and finished 5 hours and 15 minutes later. It did not feel like 5 hours and it was 5 hours of enjoyment. I can truly say it was an open format set that ranged from Calvin Harris, Katy Perry to Selena and to the Temptations.

It was a joy to play for many types of people and look forward to doing it again. Please call Black and White Affair dj for your retail dj needs.

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They had an event at SCU and they asked if we can dj it. Of course we obliged. Then they mentioned we will be adding silent disco to our set up. We have seen it on Instagram but never had used it till this day. We brought our gear and set it up but didn’t not set up the speakers. Even though I knew we did not need speakers, I brought them for plan b but it worked perfectly so we didn’t need a back up plan

   SCU put out all these headphones and we had a transmitter hooked up to our system. The headphones had 3 channels with each one with a selected color. It would be possible to set up 3 djs with 3 transmitters and listeners can decide which dj to listen to. There was no latency. If the dj scrathed But all we had today was one dj. We went with new hip hop and some reggaeton.

The rec center was separated into three areas. One for the silent disco, one for ping pong and corn hole and the last area to shoot hoops. People could get involved with the music and get involved in the other activities.

 Silent disco is a cool concept. It seems to be way easier on the ears. One can adjust the volume of each headphone. One can do different activities while listening to headphone.

 They had a cool 360 photo booth students were able to use.

If you're operating a retail store, you know how important music is to a customer's experience. Hiring a DJ for your pop-up or retail store means you can benefit from a real-time response to customers' reactions. During lulls, a DJ can draw on a wealth of experience to keep customers engaged, in the evening hours an event DJ could play calming music to reduce stress.

Hiring a DJ for Your Retail Store in Three Steps

The purpose of a retail store DJ is to attract customers to your store and get them shopping. If they're not capable of doing that, then the DJ is no better than the radio or a Spotify mix.

For that reason, you should take into consideration three aspects of hiring a DJ for your retail store.

Listen to a Prospective Event DJs Mixes

To understand a DJ's knowledge of music, you should listen to sample mixes; two or three samples should give you an accurate gauge of a DJ's range.

Consider a DJ's Versatility

Hiring a retail store DJ in Los Angeles means you'll need someone who can develop ambiance that would be enjoyed by any shoppers. It also means that your DJ should be able to assess the types of crowds your store is attracting and choose songs that are appealing to that customer. In the beginning, your retail store DJ may not know shopper patterns and demographics, but over time, observant DJs will pick up on these patterns and home in on them to leverage better sales volumes.

Test their Ability to Emcee

A retail store DJ should be an excellent speaker and emcee. Using one, you can announce deals, launch new products, and even map the customer's path through the store.

If your DJ has passed the previous assessments, ask them to send a sample of a one-line phrase that includes terms and themes commonly used in your store. For example, "Today only, 25 percent off Frame jeans."

You're listening for clarity and conviction. The kind of retail store DJ that would entice you to check out the jeans.

Of course, your dialog will change to reflect your store or target demographic; alternatively, you could ask the DJ to create one.

What Type of Music Would Be Good for Retail Stores

Once you've hired a DJ, knowing the kind of music that you should be playing in your store or pop-up will give them a foundation they can use to create mixes.

80s Songs

80s pop music is often inoffensive, clean, and nostalgic. Even younger crowds appreciate some of the music as it seems vintage.

90s Songs

90s music is effective for the same reason 80s music is: it builds nostalgia, which triggers dopamine — the brain's happy hormone. Associating your store with this music will cause customers to — inadvertently — make a positive connection to your store.

Contemporary Music

If your retail store appeals to a younger audience, contemporary music will unlock dopamine in their brains when you're playing music relevant to their experiences.

Of course, there's more to being a retail store DJ than playing 80s music. You need to let the crowd — in this case, shoppers — direct the mix.

As a Los Angeles retail store DJ, I understand the impact a good mix can have on a business, and I aim to do what's best for your business. Please contact Black and White Affair. We are not a dj service but we are a Dj experience.

The set up was pretty easy. You can park next to the club house to set up. I was able to load all my gear next to the shade while I separated where the ceremony gear went and the reception gear went.

I was given one power outlet to set up two set ups. We had to use an extension cord to give it power. It was 105 degrees and we asked for an umbrella 3 times and on the third time I offered to carry the umbrella myself.

They had us on the corner of the reception area with the speakers facing the dance floor which was outside. The dinner area was behind us so we had to had the speakers face the dinner area so we were playing music with speakers facing us. There was a building structure in front of us so the dance floor was not 100 percent visible.

The bar area was in a different room so we had to physically round everyone up to get them ready for the ceremony and get them seated for the reception.

Beauty of the place it did get a good score.

The outside dance floor was nice.

But for a dj it was not very practical.

To fix it I would have an outlet close to the ceremony area.

I would have the dj set up in front of the dance floor outside with two other speakers with one in the bar area and one in the dinner area.

I would speak with the bride and let her know what would work for you.

This is the second time I have been at this venue. The first time I was in a bigger room and this time we had a smaller event but it still was a big fun event. The guests were able to sit down and had their dinner while I played pop tracks. The venue was able to provide a projector and they hooked up to my system so they can play the video with sound.

The staff was very helpful and nice. The restrooms are set up for the members but for these events anyone can use the facilities. They are very nice and there are free samples of everything to use which is a treat.

We had a nice dance floor and we had a nice view of the outside.

I did enjoy this party since most of the music was Spanish. But overall this place gets a good grade as a venue. It is very easy to set up. You do have to go up stairs but not much. Staff is very nice and the atmosphere can be very festive. I do recommend weddings and private parties here.

Black and White Affair had a ball recently at the Double Tree Hotel in San Jose. It is always good to ask for exact details. I was coordinating with the event planners and what stuck in my head was to make sure the playlist was kid friendly. When I think kid friendly I was thinking maybe for elementary school kids. So I recently have done an elementary school event and I was going to use that as my primary playlist and I was going to look up some more disney songs. Then later I asked about the ages of the “kids” and they were high school age to mid twenties. I totally switched up the playlist. I looked at what was trending now and went through my high school lists and pick and chose what I thought would work,

They had a pirate theme and it was a beautiful night. There is something nice about having an event outside. There was a lot of fun energy at the event. Current songs mixed in with club hip hop classics set the vibe. But it is always important to add some latin flavor in mix. California has a lot of latin influence and it is good to have that in your playlist. Although some people may not know to speak spanish but they do know spanish songs to dance to.

So in a nutshell: Know your audience and be able to cater to their requests. Being prepared with a list is very helpful as your base but you need to be able to go with the crowd.

Dj Gamble came through that night. Originally we had booked the event on a Friday and then a few days before the event I was informed it would be on Saturday. I had another event booked that day so I called up Dj Gamble and once again he came through.

A good thing to ask your dj company if they have other members on the team for those just in case moments. Think Black and White Affair for your Dj needs in the Bay Area and now serving the Los Angeles Area.