Single Op DJ Business Versus Multi Op DJ Business
Single Dj Operator Business (one owner)
When a business is ran by a single operator then it’s the owner that the client speaks with and it’s the owner of the company who shows up to the event. The client knows whom they are going to get. Typically the company will have one set up with a possible back up. I am a single operator business and I have my main set up, but I can set up like an outside ceremony and have my main set up for the reception plus can do the cocktail area if needed.
A Multi Operated Business (fewer of these but own the market)
When a business is ran by an owner and may speak with the client and owner may do the event but can send another dj to do the event. The person who the client spoke and gave details about the event may not be the same person who shows up. If a group has mulitipe events, one dj can be awesome but at the next event can be done by someone who is not as great. I have seen ads on craigslist for djs to join multi op dj companies who ask for no experience and will train. Do you want that inexperienced person to do your event?
Which is better?
A Multi Op dj company may have more online reviews and a bigger presence online. It helps having more help on the phones booking wedding venues as their preferred vendors thus increasing more gigs thus earning more of an online presence. But then again one dj may be good and the other ones in the same company may not be as talented.
A Single Op dj clients know what to expect since they are at every event, so there are no surprises and less chance of miscommunication. A single Op dj is the owner of the company and puts in the work. In an ideal world, a multi op dj company would be the best option since they have multiple djs and if the dj could not make it then they could have a replacement and lots of back up equipment but the level of talent is not consistent. If I had to hire an multi Op dj company I would request the owner to do my event, since I know s/he would be passionate with their work. Anyone who has talent and passion would establish their own dj company. A growing relationship can evolve with a Single OP Dj company since communication is with the same dj and s/he will be there to share the important event with the client.
If you are thinking of taking your dj company to the next level please email me at omar@bwadj,com
