We were able to play at a retail store in Brea. It was very easy to set up since they had their own booth. I have done stores before but this one had to be the biggest. There were a few things I learned. I learned we do not need to be so loud. We had one speaker facing one direction and the other speaker faced the other direction. It was also Spanish Heritage Month so we included more Spanish in our playlist. When I got there they told me they wanted pop such like Beyonce and Timberlake. I used that as my baseline and decided to go way open format.

When you play at a retail store, it is best to play music that everyone knows unless you are doing some underground house music. I would try to play one to two versus of a song and then mix in another song. My goal was to have no dead air. Songs were either mixed in or a new beat dropped once a song finished if it went that far.

One of the songs that got everyone moving was by Bad Bunny. It has to be his biggest hit. I tried to keep it as latin as possible. I played a lot of Selena and Pitbull and added Marc Anthony. Most of my list was pop songs that everyone knew.

I started 15 minutes before schedule and finished 5 hours and 15 minutes later. It did not feel like 5 hours and it was 5 hours of enjoyment. I can truly say it was an open format set that ranged from Calvin Harris, Katy Perry to Selena and to the Temptations.

It was a joy to play for many types of people and look forward to doing it again. Please call Black and White Affair dj for your retail dj needs.

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If you're operating a retail store, you know how important music is to a customer's experience. Hiring a DJ for your pop-up or retail store means you can benefit from a real-time response to customers' reactions. During lulls, a DJ can draw on a wealth of experience to keep customers engaged, in the evening hours an event DJ could play calming music to reduce stress.

Hiring a DJ for Your Retail Store in Three Steps

The purpose of a retail store DJ is to attract customers to your store and get them shopping. If they're not capable of doing that, then the DJ is no better than the radio or a Spotify mix.

For that reason, you should take into consideration three aspects of hiring a DJ for your retail store.

Listen to a Prospective Event DJs Mixes

To understand a DJ's knowledge of music, you should listen to sample mixes; two or three samples should give you an accurate gauge of a DJ's range.

Consider a DJ's Versatility

Hiring a retail store DJ in Los Angeles means you'll need someone who can develop ambiance that would be enjoyed by any shoppers. It also means that your DJ should be able to assess the types of crowds your store is attracting and choose songs that are appealing to that customer. In the beginning, your retail store DJ may not know shopper patterns and demographics, but over time, observant DJs will pick up on these patterns and home in on them to leverage better sales volumes.

Test their Ability to Emcee

A retail store DJ should be an excellent speaker and emcee. Using one, you can announce deals, launch new products, and even map the customer's path through the store.

If your DJ has passed the previous assessments, ask them to send a sample of a one-line phrase that includes terms and themes commonly used in your store. For example, "Today only, 25 percent off Frame jeans."

You're listening for clarity and conviction. The kind of retail store DJ that would entice you to check out the jeans.

Of course, your dialog will change to reflect your store or target demographic; alternatively, you could ask the DJ to create one.

What Type of Music Would Be Good for Retail Stores

Once you've hired a DJ, knowing the kind of music that you should be playing in your store or pop-up will give them a foundation they can use to create mixes.

80s Songs

80s pop music is often inoffensive, clean, and nostalgic. Even younger crowds appreciate some of the music as it seems vintage.

90s Songs

90s music is effective for the same reason 80s music is: it builds nostalgia, which triggers dopamine — the brain's happy hormone. Associating your store with this music will cause customers to — inadvertently — make a positive connection to your store.

Contemporary Music

If your retail store appeals to a younger audience, contemporary music will unlock dopamine in their brains when you're playing music relevant to their experiences.

Of course, there's more to being a retail store DJ than playing 80s music. You need to let the crowd — in this case, shoppers — direct the mix.

As a Los Angeles retail store DJ, I understand the impact a good mix can have on a business, and I aim to do what's best for your business. Please contact Black and White Affair. We are not a dj service but we are a Dj experience.